A/B testing Notes
A/B tests play a critical role in shaping user experiences. All product changes go through a rigorous A/B testing process before becoming the default UX. There are many nuances to consider when conducting an A/B test, but these notes should help you design your experiments better.
First, If you want to learn how to choose your key metrics, read - In a world of Metrics
Notes - A/B testing
This is still a WIP, will keep adding more examples for different scenarios. If you conduct A/B experiments on a regular basis, bookmark it! I will try to make these notes short and crisp.