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A/B testing Notes
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A/B testing Notes

Aashay Sachdeva
Jun 10, 2021
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A/B testing Notes
aashaysachdeva.substack.com

A/B tests play a critical role in shaping user experiences. All product changes go through a rigorous A/B testing process before becoming the default UX. There are many nuances to consider when conducting an A/B test, but these notes should help you design your experiments better.

First, If you want to learn how to choose your key metrics, read - In a world of Metrics

Notes - A/B testing

This is still a WIP, will keep adding more examples for different scenarios. If you conduct A/B experiments on a regular basis, bookmark it! I will try to make these notes short and crisp.

Sincerely,

Aashay 👊🏻

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A/B testing Notes
aashaysachdeva.substack.com
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