A/B tests play a critical role in shaping user experiences. All product changes go through a rigorous A/B testing process before becoming the default UX. There are many nuances to consider when conducting an A/B test, but these notes should help you design your experiments better.
A/B testing Notes
A/B testing Notes
A/B testing Notes
A/B tests play a critical role in shaping user experiences. All product changes go through a rigorous A/B testing process before becoming the default UX. There are many nuances to consider when conducting an A/B test, but these notes should help you design your experiments better.